Immersive game play
Down below you can see a short walkthrough of what the game consists of and snippets of what you can find in the game.
New Creations is a game based in Utrecht, 2050. You will play a character named Sjuul and you´re a fashion designer. Throughout the game you will see and read about all the things that will have become normal in the year 2050. Stuff like algae energy production, sustainable leather stores, sales for the iPhone 23, etc.
The goal of the game is to start the conversation about sustainable fashion. Right now the fashion industry is a big contributor to global pollution. Massive amounts of fabric and clothes are burned, buried or thrown in the sea. By creating sustainable and biodegradable fabrics, this issue could become significantly
So the actual goal of the fame is awareness, but make it fun.
My role in this project is sound designer. I made soundscapes for each level (the atelier, outside and the shop), gave objects a sound and added voice overs. I really liked playing with audio and thinking about minor details to make it seem realistic.
The audio file you see right below this text is one of the audio files from the game, just to give you a little taste of what the game is about.
What you are hearing above is the phone conversation between Sjuul and her boss. This explains what your task is in the game. It is also the most interesting audio from the game, tech wise.
The game starts in your personal atelier. This is your work space underneath your apartment.
You get to hear a phone call between the character that you play, Sjuul, and your boss. He will tell you what you have to do in the game, which we will keep a surprise for now.
Once you are outside, you will be greeted with the view of this beautiful street in Utrecht, 2050. The houses around you will be a nice combination between old and new architecture.
On your way there you will find little bits of information about your surroundings. Like this digital poster about the algae energy source. Along the side of the canals the algae boxes are placed and produce enough energy to power the city centre.
Then you will reach the fabric shop. Here you have a wide arrangement of fabrics you can choose from, but you are looking for one fabric in particular; golden cactus leather.
In the store there is audio feedback like "Oh this isn't the right fabric" if you were to press on the wrong roll of leather.
After you get the right fabric, you will walk back home and start making your dress!
I decided to show the game through pictures because I feel like that keeps the mystery of what the game is actually like alive.
