Did you know that in the last 30 years the insect population shrunk more than 60%? I didn't, alot of friends didn't know and that's kind off the problem.
Insects, and more specific, bee's are super important to the environment. Bee's pollinate most of our crops and tree's. Without the bee's all of those veggie's and fruits won't grow and we will be left without food.
I find that a terrifying thought...
For this project we took it upon ourselfs to give the bee's and the biodiversity a little more attention.
We wanted to target people who were the most unaware of the problem and their influence on it. Turns out that was the younger generation, living in the city. We specified our campagn too be held and be specially designed for Breda. And after alot of interviews and desk research we found the perfect sollution; beer.
So I designed this label. The goal of the label is to intrigue and almost scare the reader into taking action. The QR-code on the label is linked to our website LessBees.nl
